Merge Pop! Privacy Policy

Last updated: 10 November 2026

Short version: Merge Pop! is a free puzzle game. We don’t ask for your real name, email or phone number. We store a player name you choose, your avatar and your scores so the leaderboards work, we collect crash reports so we can fix bugs, we measure how the game is played (with your consent where the law requires it) so we can improve it, and we show ads through Google AdMob to keep the game free. In the EU, UK and Switzerland we ask for your consent before ads may be personalised. In US states with privacy laws you can opt out of the sale or sharing of your data for ads (see US state privacy rights).

Who we are

Merge Pop! is made by LogicLeap Games (“we”, “us”). Contact: logicleapgames@gmail.com.

What we collect and why

Anonymous player ID. When you first open the game, Firebase Authentication creates an anonymous ID for your device. It links your scores to you without an account or password.
Player name, avatar and scores. The name you choose, your avatar, your best scores, your level and your country are stored in Firebase Realtime Database and shown publicly on the in-game leaderboards. Don’t use your real name if you don’t want it shown.
Country. To place you on your country’s leaderboard, the game looks up your country from your IP address once, using Cloudflare or ipapi.co. We keep only the two-letter country code, not your IP address.
Crash data. Firebase Crashlytics collects technical data (crash traces, device model, OS version, app version) so we can fix bugs.
Usage analytics. Google Analytics for Firebase counts how the game is played so we can balance and improve it. We record events such as: a game starting or ending (game mode, duration, number of moves, score, highest tile, how it ended), the first merge of a game, combo milestones, new personal records, whether a second chance was offered or used, whether the share screen was opened or a share was sent, tapping Pop, your daily streak, which leaderboard tab you open (Today, Week or Country), and app opens and returns (how many sessions, how long you were away). The events carry an app instance ID but no name, email or other direct identifier, and we do not link them to your player name or scores. In the EU, UK and Switzerland, analytics stays off unless you give consent in Google’s consent message; if you decline, nothing is sent. Elsewhere it is on by default.
Advertising. Google AdMob shows video ads when you choose “Shuffle & keep going”. AdMob may collect your device’s advertising ID, IP address, device information and ad interactions. Where required, ads are personalised only with your consent; otherwise Google shows non-personalised or limited ads. See how Google uses data from apps that use its services.
On your device. Settings, game progress, your saved game and local statistics are stored on your device only.

We do not sell your personal data for money and we do not collect payment information. Under some US state laws, personalised ads through AdMob can count as “sharing” or “selling”; see US state privacy rights.

Your consent and choices

If you are in the European Economic Area, the UK or Switzerland, the game shows Google’s consent message once, when you first open the game. You can change your choice at any time in Settings → Privacy. The same choice controls usage analytics: if you decline or later withdraw consent there, the game stops sending analytics events. You can also reset or delete your advertising ID in your phone’s settings.

If you are in a US state with a privacy law (such as California), you can opt out of the sale or sharing of your data for personalised ads in Settings → Privacy. See US state privacy rights below.

Legal bases (EU/UK GDPR)

Leaderboards and your anonymous ID: to provide the game you asked for (contract).
Crash data: our legitimate interest in a working, stable game.
Usage analytics: your consent.
Personalised ads: your consent. Non-personalised ads: our legitimate interest in funding a free game.

How long we keep data

Leaderboard entries and your player profile are kept while the game is live. Daily leaderboards are removed after they are no longer shown. Crash reports are kept for 90 days by Firebase Crashlytics. If you ask us to delete your data, we delete your leaderboard entries and profile.

Your rights

You can ask us for a copy of your data, to correct it or to delete it, and you can object to processing or withdraw consent. Email logicleapgames@gmail.com and include your player name. You also have the right to complain to your data protection authority (in Croatia: AZOP, azop.hr).

US state privacy rights

This section applies to residents of California (CCPA as amended by the CPRA) and of other US states with consumer privacy laws, such as Virginia, Colorado, Connecticut, Utah and Texas.

What we collect. In the categories these laws use, and as listed under What we collect and why:

Identifiers: the anonymous player ID, the player name you choose, the analytics app instance ID, and the advertising ID and IP address that Google AdMob receives.
Internet or other electronic network activity: how the game is played (usage analytics) and your interactions with ads.
Approximate location: your country, looked up from your IP address; we keep only the two-letter country code.
Device and diagnostic data: device model, OS version, app version and crash traces.
Profile data you choose to show: your avatar, scores and level on the public leaderboards.

We do not collect sensitive personal information such as your precise location, contacts, photos or payment details.

Sale and sharing. We do not sell your personal information for money. Personalised ads through Google AdMob can count as “sharing” for cross-context behavioural advertising (and, under some states’ laws, as a “sale” or “targeted advertising”). You can opt out of this at any time in the game: Settings → Privacy opens Google’s privacy message, where you choose “Don’t sell or share my data”. After you opt out, ads are not personalised with your data; you may still see ads, including ads that other companies personalise with data they hold.

Your rights. You have the right to:

know what personal information we collect about you and get a copy of it;
ask us to delete it (see Delete your data);
ask us to correct inaccurate information;
opt out of the sale or sharing of your information for targeted advertising (Settings → Privacy, as above).

How to make a request. Email logicleapgames@gmail.com and include your player name, so we can find your data. You may also ask an authorised agent to make the request for you; we may ask them for proof that you authorised them. We answer within 45 days. If we need more time, we tell you why, and the law allows up to 45 more days. If we decline your request, you can appeal by replying to our answer; if you are not satisfied with the result of the appeal, you can contact your state’s attorney general.

No discrimination. We will not treat you differently, for example by changing the game, its features or its prices, because you use any of these rights.

Delete your data

To delete your Merge Pop! data:

Open the game, go to Profile and note your player name.
Email logicleapgames@gmail.com with the subject “Delete my data” and your player name.

Within 30 days we delete your player profile (name, avatar) and all your leaderboard entries (daily, all-time and country). Crash reports are deleted automatically by Firebase Crashlytics after 90 days. Data stored only on your phone (settings, saved game, local stats) is removed when you uninstall the game. Advertising data held by Google can be reset or deleted in your phone’s Google settings (Ads).

Children

Merge Pop! is not directed at children under 13, and we do not knowingly collect data from them. If you believe a child has used the game, contact us and we will delete the data.

Service providers

Google (Firebase, AdMob), Cloudflare and ipapi.co process data on our behalf as described above. Some of them may process data outside the EU under their own safeguards.

Changes

We may update this policy. The date at the top shows the latest version.

See also our Terms of Use and the open-source licences.